Use this dimension to determine which frequencies are correlated with the most conversions or clicks. Optimization tip: Move higher performing exchanges into unique line items and bid higher. The exchange where through which the ad is served. Whether or not the creative was rendered in AMP for a given impression.Ĭreative width (e.g. The type of creative asset, or other details.Īny additional details about the creative that served, such as the direction of expansion (if the creative was expandable), if the creative used VAST or Active View, or if the creative was a dynamic creative (if enabled for your account).
Active), and integration code for pixels served.Ī creative in Display & Video 360 is a placement in Campaign Manager 360. These placements should be named to identify the creative that is served. Channels can be used to quickly target or exclude a group of related websites. For example, if you targeted the " /Shopping/Apparel" category, you might see how many impressions, clicks, or conversions occurred as the result of serving an ad targeted to that category.Ī channel is a list of websites. Impressions labeled as "probabilistic" are impressions that were bought using modeled frequency management. Indicates whether or not an impression was purchased using modeled frequency management.
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